Property and The Apprentice – where is this year’s home?

Property and The Apprentice – where is this year’s home?

Online estate agency Tepilo takes a closer look at the swanky house this year’s Apprentice candidates are being housed in.

The annual search for Lord Sugar’s latest business partner is back, with series 13 of The Apprentice hitting our screens last week. The first task saw the hopeful candidates trying to sell burgers to busy London workers, before one of the boys was the first to face the firing finger for returning a loss rather than a profit.

But where are this year’s intake being put up? Last time we compared the luxury houses of The Apprentice and X Factor contestants, now we take a fresh approach to how property fits in to one of the BBC’s flagship shows.

Notting Hill

This year’s luxury abode is located in the affluent West London district of Notting Hill, best known, of course, for its annual street carnival – Europe’s largest – and the Richard Curtis film of the same name starring Hugh Grant and Julia Roberts.

The swanky Apprentice pad includes seven bedrooms, three bathrooms, a family room, a huge kitchen, a reception room, private terraces and a dining room. The 6,404 sq ft home also has a spacious south-facing garden – always a major selling point – and is considered to be worth around £13 million.

The property, located on Bassett Road, is currently available to rent via Zoopla for the princely sum of £29,033pcm (or £6,700 per week), putting it only within reach of the super-rich. Luckily, Lord Sugar comfortably fits that bracket and has given this year’s contestants the perfect location to kick back and relax after a hard day of getting lost and shouting over each other during negotiations.

Portobello Road and Ladbroke Grove Underground station are nearby, while Holland Park, Kensington Gardens, Hyde Park and Westfield London are all a short walk away. As you might expect in Prime Central London, the current average asking price in Notting Hill is pretty eye-watering – just over £1.6 million.

The area this year’s hopefuls are housed in is a hotbed for high-end rental properties. According to Zoopla, a five-bedroom Victorian townhouse in the street next to Bassett Road is on the market with a monthly rent of £13,000 a month. Even homes lower down the pecking order – including brand new two-bed flats overlooking Portobello Road – would still set you back £2,492pcm.


Before he first appeared on The Apprentice in 2004, Lord Sugar (then just plain ‘Sir Alan’) was most famous for being the chairman of Tottenham Hotspur FC from 1991 to 2001. One of the more affordable areas in London, Tottenham currently has an average asking price of just under £450,000, with flats the best option for those looking for a bargain (the average sold price of flats in the past year was just over £330,000).

It’s also one of the most deprived parts of the capital, and has long been in need of regeneration. This is slowly but surely happening – helped by the construction of Spurs’ new stadium and new infrastructure and transport links. Connections (by bus, Tube and National Rail) to more central parts of London are strong, while Tottenham has a nice mix of period and new-build properties.

It’s also greener than you might think, with Bruce Castle Park, Hartington Park, Down Lane Park and Tottenham Marshes all in the vicinity. Local amenities are good, the range of cuisines on offer is incredibly varied (in particular Afro-Caribbean, West African, Turkish, Cypriot, Indian and Chinese) and the area is striving to improve its reputation and image as each year passes. While comparisons with Brixton, Peckham, Shoreditch and Dalston may be a little premature, it is a location with plenty of promise that offers first-time buyers more affordable properties than most other parts of London.    


Bear with us on the slightly tenuous links here, but as well as being one of Lord Sugar’s loyal Apprentice aides – his eyes and ears during the tasks themselves – Karren Brady is also Vice-Chairman of West Ham United, a role she’s held since January 2010.

For the start of the 2016-17 season, West Ham moved homes from the Boleyn Ground to the Olympic Stadium in Stratford – a venue which had formed such a key part of the success of the London 2012 Olympics but had been left virtually empty since.

Brady was responsible for overseeing the move and making a success of it. Now rebranded as London Stadium, it is still used for major athletics events being held in the UK, but is predominantly a football ground, drawing around 57,000 fans to Premier League games every other week.

Along with the Olympics, the arrival of Westfield Stratford and significant regeneration, West Ham’s move has helped to transform a previously undesirable and derelict area. Stratford is now one of the most up-and-coming destinations in the whole of London, offered a massive boost by its hosting of one of the world’s largest sporting events.    

A popular location for first-time buyers and City workers, its new standing as a major transport hub has seen its average price motor to around £430,000, up by almost 15% on the year before.

The eventual winner of this year’s series might have their eyes on a Notting Hill-style home, but those looking for more affordable properties in up-and-coming locations would be wise to look to the football clubs Apprentice stalwarts Lord Sugar and Karren Brady are heavily involved with and take a punt on property there.