Where are the most superstitious house buyers in the UK?

Where are the most superstitious house buyers in the UK?

Halloween is just around the corner and while most people may be carving pumpkins or planning their costume in preparation for October 31st, we've been thinking about superstition and whether the 'unlucky number 13' impacts on property sales.

Are there certain house numbers which sell better than others and is there a UK location where property buyers are more superstitious?

Luckily for us, comparison and instant quotes website reallymoving.com has analysed over two million property sales since 2014 to see how superstition impacts the housing market.

According to the research, buyers in the West Midlands and the North East of England are the most superstitious. Birmingham is the UK’s most superstitious city and by contrast, London, the South East and Wales are the least superstitious regions. According to the findings, large East London town Romford is the least superstitious place in the country.

To put together its 'superstitousness index' for the UK, reallymoving analysed the number of homes sold with the door number 13 and compared that to the number you would expect to see if the curve below was smooth. By comparing the quantity of properties numbered ’13’ by area, it found a clear difference between UK regions when it comes to superstitions.

The research revealed that, as a whole, the country seems to becoming more superstitious, especially when it comes to new-build properties. While the overall average for UK properties is 37%, it rises to 57% for new-build homes. As a result, housing developers may be more likely to avoid using the number 13 in new property developments.

Despite the data suggesting that superstition is on the rise in the UK, this is not reflected when it comes to typical prices for number 13 properties – homes with the unlucky for some number still have an average value of £260,000. This is similar to related numbers. In fact, only houses with the number 1, 55 and 100 have values that are much higher. It’s not entirely clear why, but sellers who have a home with these numbers will not be complaining!

Things like superstition often come into a house sale, even if it’s only on a subconscious level. We all have our little quirks and idiosyncrasies – what one buyer likes, another will hate; what one buyer desires, another will turn their nose up at.

It is, of course, impossible to cater absolutely to all needs. But what you can do, to give yourself the best chance of achieving your asking price or above, is ensure that your home looks at its absolute best throughout the sales process – from the initial marketing and online advertising through to the viewing. A bright, attractive, well-maintained, light, airy and welcoming home will increase your pool of potential buyers and, in turn, increase your chances of receiving an offer on your property.

If you live in a home with a house number of 1, 55 or 100, you’ll be laughing. If you live in a home with the house number 13, you’ll just have to hope would-be buyers are like you once were and don’t place too much emphasis on that age-old superstition...