Property buyers increasingly stubborn when it comes to broadband

Property buyers increasingly stubborn when it comes to broadband

In an age of Wi-Fi, tablets and streaming, it's no wonder that internet access is a growing consideration for home movers.

But just how important is it for buyers to be hooked up to the net in their new home from the get-go? And would they pay more for a home with access to hyper-fast broadband?

Well, according to a new study, a third of Brits would delay their move until their broadband is activated. A lot of people now spend the majority of their lives 'online' and so this is hardly a revelation.

The research, conducted by broadband provider Hyperoptic, surveyed 3,000 UK residents to see if they would check the broadband speed of a property before moving.

Some 69% said they would definitely check, and some participants indicated that if a property had broadband capabilities of less than 9Mbps (megabits per second) then they may well be put off buying it altogether.

According to Hyperoptic, the average minimum internet speed expected by prospective buyers is around 18Mbps.

It also suggests that some buyers would be willing to pay as much as 11% more for a property with broadband speed of 100Mbps or higher.

Participants in the study were also asked to compare how much they value access to super-fast broadband with other traditional property features. The results make for some very interesting reading:

- 62% believe it is equal to or more important than an extra bedroom

- 45% say broadband is equal to or more important than local nice restaurants

- 46% believe it is equal to or more important than a gym

- 51% believe it is equal to or more important than a swimming pool

- 51% believe it is equal to or more important than local transport links

- 60% believe it is equal to or more important than nice neighbours

- 62% say broadband is equal to or more important than a garden

 

What can property sellers do?

Broadband provision remains somewhat of a 'postcode lottery', according to Hyperoptic's Chief Customer Officer, Steve Holford.

If you're in an area where high-speed broadband is a no-go, then it's better to be up front about it and make sure you emphasise the location's benefits as well as some of the alternative internet options buyers could explore.

If you do live in an area blessed with high-speed broadband capabilities, this study shows it's likely to be beneficial for your sales pitch to let prospective buyers know about it.

Broadband and internet access is becoming an increasingly essential consideration when people move home and so – whatever your situation – it's a subject that's likely to crop up when you come to selling your home.

You can check your current internet speed here.