Your property description is one of the most crucial elements for getting your property sale off the ground. It is this that will draw buyers in and leave them eager to book in their property viewing, so it’s vital that it’s as good as it can possibly be.
Your short description is the small paragraph that will appear in the list of all properties in the buyer’s search results, so it has to stand out!
This should be approximately 50-60 words long, written in the third person and include any key characteristics about your property. For example, is it Victorian? Does it have an outhouse? Does it have off-street parking?
“ This 1-bed central London flat is located within walking distance of London Bridge tube station, providing great travel links throughout the city. It also boasts floor to ceiling sash windows, separate kitchen-diner and comes included with secure parking.”
Your long description is the text that will show once a buyer clicks on your listing to find out more. This should be a walk-through of the property, including a list of the rooms with a brief description.
“Entrance Hall: Wood laminate flooring, with carpeted stairs leading to first floor accommodation and doors to:
Ground floor -
Kitchen: Hardwood floors, a range of fitted units at eye and base level with marble effect roll-edge work surface, incorporating sink and drainer. Built in appliances include a fridge freezer, dishwasher and plumbing for washing machine. Double glazed window to rear showing views over the garden.
Lounge/diner: Carpeted open plan family living area with real, open fireplace. Double glazed bi-fold doors to rear garden.
First floor -
Master bedroom: A spacious and bright double bedroom with double-glazed bay windows overlooking back garden. Room leads to private en-suite shower room and has ample built-in storage/wardrobe space.
Bathroom: Inset down lighters to ceiling and three piece suite comprising roll top bath with shower and wall mounted glass screen. Tiled walls and flooring.
The rear garden is approximately 100ft with lawn, mature shrubs to borders and fencing to boundary. There is also an outside tap and brick-built shed with power and light.”
You don't need to be the worlds greatest writer to create a great property description, you just need to take time and care in making sure that you get all of the most important aspects of your property included.