The first few months of the year always brings about a hive of activity in the housing market, with buyers and sellers who were holding off over the festive period now ready to put their house up for sale/purchase a home.
And so far 2016 has been no different.
The latest figures from Rightmove show that visits to the portal in January were up by 21 million year-on-year, while enquiries from home-movers to estate agents and developers reached a new record high of more than 4.9 million.
January was also Rightmove’s busiest ever month, with a massive 127 million visits, overtaking the previous record of 118 million visits witnessed in August 2015.
Meanwhile, page views for the month hit a new record of 1.7 billion, one million more than January last year.
It once again highlights just how many people are heading online to browse for property.
Nowadays, the established property portals are the first port of call for the majority of would-be buyers.
As such, the importance of sellers having a significant presence on these platforms can’t really be underestimated.
By promoting your property heavily on the likes of Rightmove and Zoopla you are able to expose it to thousands of prospective buyers.
With the number of people searching for property going so high in the first few months of the year, it’s the perfect time for sellers to bring their home to market. The chance of high exposure is that much greater.
To put Rightmove’s figures into some sort of context, the UK spent the equivalent of over 2,000 years browsing the portal in January.
If we didn’t already know it before, then this data gives a pretty good indication of how buyers go about looking for their dream homes.
Unsurprisingly, London dominated the searches. However, outside of the capital, Bristol, Cambridge and Milton Keynes were other popular areas for investment and buyers.
With investors seeking to do last-minute deals before George Osborne’s controversial stamp duty changes come into force on April 1, and first-time buyers eager to take advantage of the government’s new schemes to help them onto the property ladder, the coming months are expected to see a similar level of buzz and activity surrounding the housing market.