Why are September and October great months to sell?
We wrote last month about how the August Bank Holiday Weekend is one of the housing market's busiest weekends. Well, it seems the positive activity then overflows into September and October, with recent research suggesting that this period – which marks the official end of summer and the start of autumn – is one of the best times for those looking to sell their home.
A number of reasons dictate this. These include the countdown to the festive season – Christmas and New Year et al – high buyer activity, school admission deadlines and the weather.
To understand buyer activity we need to take a closer look at Google search trends, which clearly highlight that traffic levels to major property portals like Rightmove and Zoopla can fall by as much as 30% from the start of November to the end of the year. Rightmove says the average selling time in the UK is 65 days, which means listing now gives you more time to get your house sold before buyer activity starts to drop.
It makes sense, too, that people are less likely to be buying and selling in the run-up to Christmas. With presents, turkey and decorations to think about, who wants the added stress of a home move at this very busy period? Unsurprisingly, then, sales tend to speed up before Christmas, with people determined to get moving day out the way before December 25th hits. Buyers are therefore more proactive and more willing to negotiate, which puts sellers in a strong position when it comes to asking price.
Sellers don't want the process dragging on through Christmas, either. If they haven't sold by mid to late December, they might be more likely to sit tight and wait until after the festive period to sell their home. This again points to a preference for getting things done earlier in the year, making September and October appealing months in which to push through a sale.
In addition, weather plays a big part in house sales. Generally, people prefer to move home in the summer, when temperatures are warmer and the thought of viewing and relocating is much more inviting. If there is a particularly cold snap, people are more likely to be put off all the elements of a house sale. The weather in September and (fingers crossed) October tends to be relatively mild when compared to the depths of winter, meaning house viewings and moving days are not rained off too frequently.
From a marketing perspective, selling is also easier when it's not too dark and gloomy. It's easier to shine the best light on your property if you can show off any garden space you have or if you can have windows open and the central heating off during viewings. Photos of properties in late summer/early autumn are also likely to have more appeal than those taken during the long, dark winter months.
Finally, another factor is school admission deadlines. Many schools close their doors for admission by the beginning of February. So, for buyers with children of school age, it's likely they'll want to be in place and settled in their new home well before this deadline hits. Your property may be in a key catchment area and competition might be fierce for places, so buyers will want to act early to give themselves the best chance of getting their kids into the right schools. Take advantage of this as a seller – you could even remind them of the closing date for school admissions and insist that acting early would really help.
No matter what the month, at Tepilo we'll always do our utmost to get your property sold. We're very focused on customer service, which is why we offer a 24/7 phone service from a highly experienced and knowledgeable sales team. You will also have a dedicated sales manager with you from the moment you upload your property to our website, all the way through to completion.
To get in contact with us, please call 0844 3878377. Alternatively, if you would like to know how much your property could be worth in the current marketplace, be sure to check out our handy instant online valuation tool.