Online portals and online agents: What’s the difference?

Online portals and online agents: What’s the difference?

As you may have read, or perhaps the reason for you stumbling across this blog, much of the process of buying and selling property can now be carried out online.

Similarly to any upsurge in online activity, the property boom has come with many buzz phrases, which can sometimes make it difficult for the consumer.

In the last few years you may have encountered phrases like Rightmove, portals, Zoopla, online estate agents and traditional estate agents when looking into online property transactions, the list goes on...

If you’re thinking about selling your property, it’s important to stay up to date with the latest trends and terminology. One of the most common confusions we come across is the difference between online estate agents like Tepilo and internet portals like Rightmove.


Since the explosion of the internet, as well as through local newspapers and estate agents’ windows, online portals have become vital to a prospective buyer looking for a property to purchase.

Nowadays, the vast majority – around 95-98% to be a little more precise – of all property searches begin online, with many of these carried out on portals. These websites are where estate agents advertise their clients’ properties for sale. Prospective buyers use the sites to narrow down properties in their desired area by criteria such as price, number of bedrooms and so on. Users then contact agents through the sites to organise viewings or make an offer on a seller’s property.

If you’re selling your property and want it in front of the largest possible audience, then you need to be on these sites. The caveat is, though, that only estate agents – both online and high street operators – are able to list properties on Rightmove and Zoopla, meaning you will need to instruct an agent to sell your property if you want to guarantee maximum exposure to the property buying public.

There are some Do It Yourself sales sites out there but buyers just don’t look at these formats anywhere near as much as they do on the websites of established and well-known national brands Rightmove and Zoopla.

For example, in May this year Rightmove recorded 115 million visits, equivalent to every adult in the UK visiting the site twice within the month. Meanwhile, in the first three months of 2015, Zoopla’s websites received over 265 million visits, up from 240 million the previous year.

Online estate agents

Well, an online estate agent is rather like the famous brand Ronseal. Property sellers pay agents to sell their home, one of the most significant components of this is marketing properties on the biggest portals to increase exposure to prospective buyers.

At Tepilo, we're so much more than just an online estate agent. We have an experienced, dedicated and personable team who are here to help 24/7 – all of our sales managers are fully trained with years of experience behind them.

As well as our unshakeable commitment to getting you the best price for your home, we have a website which is helpful and easy to use which works alongside a fantastic app, allowing you to manage your sale on the go.

If you're thinking about putting your home on the market this summer, then we would be delighted to help. Our instant online valuation tool can show you how much your property could be worth in the current market.