Lord Sugar Swaps Boardroom For London Property Market

Lord Sugar Swaps Boardroom For London Property Market

You may have read earlier this month that Lord Alan Sugar is teaming up with a well-known interior designer to create five plush apartments in the heart of the capital.

The star of The Apprentice is partnering with former Dragons' Den panellist Kelly Hoppen to kit out the apartments at Bennett House in the St James' area.

Hoppen's pedigree is well-documented having worked for A-Listers Victoria Beckham, Frank Lampard and Chris Evans.

“Kelly is the best at what she does. We want to create apartments that offer the owners the highest standards in luxury living and design,” said Lord Sugar of his latest business relationship.

The two and three bedroom homes are expected to include en-suite bathrooms, walk-in wardrobes, cloakrooms and even bar areas. A number of high-end London estate agents have estimated that each apartment could sell for up to £10 million.

Of course, these apartments will be out of just about everybody's price range, but this is still a positive story for the housing market. The fact that investors are still willing to plough money into the very top end of the London market shows that the uncertainty of previous months is far behind us as the market is refreshed for the summer months.

What's more, from our point of view, high profile investments and collaborations from well-known faces like Hoppen and Sugar help keep property at the forefront of the nation's consciousness. Just recently, representing another boost for the industry, Sky launched a TV channel dedicated to property.

Property TV, which can be found on Sky Channel 238, is the UK’s first channel dedicated entirely to property. The channel’s first phase of broadcasting features programmes such as Restoration Nightmare, Mad About the House and The Big Flip.

All this interest in property and increased news coverage is also fantastic for sellers. For people who are thinking about buying, news of Lord Sugar's latest venture or flicking on to a programme on Property TV may well be all they need to go on Zoopla and Rightmove and start searching for their next home.

The vast majority of recent reports have claimed that demand for property remains high, and it will only increase further as property becomes a mainstream interest. If you're thinking about selling your home, here at Tepilo we'd be delighted to help. Every one of our friendly and approachable sales managers is fully trained with years of industry experience and we are available on the phone 24/7 if you have any questions about the sale of your home.

Use our free online valuation tool to find out how much your property could be worth on today's market or see our fees page to work out how much you could save by selling with Tepilo.