It’s a national obsession up there with football, tea and bemoaning the weather. In fact, the British fascination with homes and property is unparalleled across the Continent.
Now, to cater for this demand, the UK’s first channel dedicated entirely to property has launched on Sky Channel 238. Property TV, which has been in the pipeline for two years, will include a mix of industry and non-industry figures and shows.
Of course, property TV has been prominent on mainstream channels for a number of years, and the new channel’s first phase of broadcasting will focus on content which has a clear entertainment angle. Our very own Sarah Beeny’s Restoration Nightmare will be one of the channel’s main draws – showing that property programmes can be both informative and interesting. Other popular shows include Mad About the House, Dream Homes, Never Ever Do this at Home, The Big Flip and Urban Suburban.
The channel will also screen original content and new shows, although details of these have not yet been disclosed. It expects to create many original entertainment programmes of its own as well as “inform and educate through new programme concepts.”
Property TV is the brainchild of founder Michael Hammond and co-director Nicky Davis, who joined the board last autumn. Davis has played a part in launching several TV channels in Europe over the last 20 years. She said of Property TV: “this channel is particularly special. It meets a recognised gap in the market for a channel focussed on what is for most, our most valuable asset; our homes.”
Beeny’s Restoration Nightmare, one of Channel 4’s flagship property programmes, will be shown daily on Property TV – offering vendors top tips on how to renovate their home successfully and the potential slip-ups to avoid. Homeowners and property sellers alike are also always on the lookout for the latest design trends, while potential buyers searching for their dream home – often torn between city and country living – resonates with people who have done this in the past or are going through it in the present.
As we’ve seen in the last few decades, people like watching shows about property. The popularity of Sarah Beeny’s various programmes over the years, including Property Ladder, Property Snakes and Ladders, Help! My House is Falling Down, Streets Ahead and Britain’s Best Homes, is testament to that fact. There is also Location, Location, Location, Homes Under the Hammer, Escape to the Country, To Buy or not to Buy and Place in the Sun. All of which suggests the British love affair with their homes is only getting stronger.
We’ve seen how specialist comedy, drama, cookery and sports channels have thrived in recent years; there is no reason why a property channel can’t do the same. We now live in a multimedia age, so it’s important that agents and property people have a presence across a range of platforms to improve the services they offer to their clients.
Property is also an important topic from a financial, political, societal and personal point of view, so it stands to a reason that a channel focusing exclusively on housing will have significant appeal.
At Tepilo we are committed to getting you the best price for your home, managing your sale from the day it goes on market until completion. We have a helpful and easy to use website as well as a fantastic app that allows you to keep tabs on the progress of your sale while on the go.
For more information about buying and selling with Tepilo, please get in contact with us on 0844 3878377 or 01702 870878. In addition, we provide an instant online valuation to give you an accurate idea of how much your property is worth.